Posted by dd on September 17, 1998 at 06:12:01 PM EDT:
In Reply to: Keith Sanborn and the $30 bootlegged tape posted by NOT BORED! on November 16, 1996 at 07:54:20 PM EST:
: NOT BORED! sees value in Keith Sanborn's production of a subtitled
: videocassette version of Guy Debord's 1973 film La Societe du
: Spectacle. The availability of such a videotape cannot fail to
: introduce Debord and other the situationists' critique of "the society
: of the spectacle" to Englishing-speaking audiences that might not have
: otherwise been aware of or receptive to the significance and enduring
: usefulness of Debord's 1967 book (which bears the same title as the
: film). NOT BORED! also believes that Keith Sanborn should be
: adequately compensated for his efforts, which mostly involved the
: subtitling and duplication processes. (Very little "new" material
: needed to be translated, precisely because the film so closely follows
: Debord's book, of which translations have been in circulation since
: the 1970s.)
: But it is clear that Keith Sanborn is demonstrably attempting to
: receive more financial compensation than is appropriate for someone
: who claims to be interested in furthering the situationist project,
: and not simply making a buck off of it. In a word, we firmly believe
: that -- in charging between $30 and $40 for copies of the subtitled
: tape -- he is gouging. We believe this even though we know that (he
: claims) this admirable project cost $7,000 to bring to completion. We
: also believe that he should be held accountable, so to speak, for his
: shameless profiteering, if not financially, then at least in the eyes
: of his peers in the international post-situationist scene.
:
: We must remind all concerned that Sanborn's videocassette is nothing
: but a pirate edition, a bootleg, an illegal duplication of a film that
: was originally made by a man who committed suicide in 1994 and thus
: cannot do anything to prevent or denounce clear abuses such as this.
: Sanborn's "new" translation of the film's voiceover, as well as his
: creation, distribution and very well-attended (and thus highly
: profitable) public screenings of the subtitled videocassette, are most
: definitely NOT authorized by the estate of Guy Debord. As Sanborn
: himself knows, it is only a matter of time before Alice Becker-Ho
: (Debord's widow) learns of what he is doing, and instructs her lawyers
: to ask Sanborn to cease and desist from these unauthorized and illegal
: activities.
: In the meantime -- or, rather, before the situationist shit hits the
: international fan -- Sanborn is trying to receive more than adequate
: compensation for his efforts: he is clearly trying to make as much
: money as possible. If it cost a total of $7,000 to complete this
: project, why aren't copies of the tape priced at $10 each? It is
: clearly reasonable to expect that, over a reasonably short period of
: time, 1000 people would buy a copy of the tape if it were reasonably
: priced. At $10 a copy, Keith Sanborn would stand to get back all of
: his original investment and a $3,000 profit as well. But at $30 a
: copy, he stands to make a profit of $23,000 (again assuming 1000
: people will eventually fork over the money).
: Think of it this way: What other 90 minute videotape on the market
: costs $30 or $40? If one were to go to, say, Blockbuster Video (not
: known for its low prices), and discretely inquire as to what item in
: the store costs $30, the answer would be, "Well, the director's cut of
: Natural Born Killers, which includes one full hour of previously cut
: footage, as well as never-before-seen interview segments with the
: director himself and all the important actors, retails for $27.95." In
: other words, Sanborn has drastically over-estimated or deliberately
: ignored the relative cultural value of the subtitled bootleg he has
: produced. But professional bootleggers -- who are not widely known or
: respected for keeping their greed under control -- do know the
: relative cultural value of a bootlegged videcassette, which translates
: into $15 or $20 a copy, at the very most. "To live outside the law,
: you must be honest," Bob Dylan sang many years ago. Keith Sanborn is
: living outside the law, but he is not being honest.
: One thinks here of Ken Knabb, and how much Keith Sanborn is different
: from him. In 1981, when he first published The Situationist
: International Anthology, Knabb priced it at only $10 a copy, despite
: the facts that it was a huge book (many times the size of Debord's
: 1967 book) upon which he'd spent years of his time, and that it was a
: book that he published himself, with his own funds. Quite obviously,
: Knabb -- as someone genuinely committed to the situationist project --
: knew that he was undertaking a long haul: there would be very little
: demand for the Anthology in the short-term; he wouldn't make any money
: (back) for several years, if at all; over the course of 10 or 15
: years, he might be adequately compensated for his efforts. Hindsight
: shows that Ken Knabb was right. Today, copies of The Anthology cost
: $15 (still a bargain) and Ken Knabb is well-respected by nearly
: everyone in the post-situationist milieu. But what will people say
: about Keith Sanborn in 10 or 15 years? Well, what are they saying
: today?
: When priced at $30 to $40 each, copies of Debord's film are too
: expensive for students, the unemployed and the working classes -- in
: other words, for precisely the very people about and for whom Debord's
: film was made in the first place. Indeed, Sanborn's subtitled
: videotape is so expensive that even independent bookstores cannot
: stock it without losing money. The only "people" who can afford these
: ridiculously inflated prices are relatively large institutions such as
: libraries and film societies, and such relatively-well paid
: college-level teachers as Sanborn himself -- in other words, the very
: people and things from which Debord so unequivocably and completely
: distanced himself during his lifetime.
: NOT BORED! has obtained one of Sanborn's over-priced, unauthorized and
: subtitled reproductions of Debord's film, and has used it to generate
: good quality second-generation copies, which we are selling for $5
: postpaid (domestic orders) and $10 postpaid (international ones),
: while they last. Please send cash only to PO Box 1115, Stuyvesant
: Station, NYC 10009-9998. E-mail can be directed to rose@thorn.net.
: Since Sanborn is also selling unauthorized, subtitled videocassettes
: of Rene Vienet's 1973 film Can Dialectics Break Bricks? for $30 to $40
: each, we would be obviously be pleased if this film escaped from
: Sanborn's clucthes in the way we have helped La Societe du Spectacle
: escape.
: This text may be freely reproduced and distributed, for if and when
: Madame Debord's lawyers contact us, they will be contacting both clear
: consciences and meagre bank accounts.
: 16 November 1996